PR and Special Events
Donald Duck's 50th Birthday Celebration, Walt Disney Studios

We planned and implemented three large "birthday parties" celebrating Donald Duck's 50th Birthday. The events took place in San Francisco, Sacramento and San Jose on the same day, lasting two hours each.

The client's objectives were two-fold:

• To attract as many children as possible to the landing of the "Duck Plane" at San Francisco International Airport, Sacramento Airport and San Jose Airport.
• To generate extensive press coverage at each landing event, particularly focusing on television media.

Our strategy included thorough outreach programs conducted with the public and private school systems, Head Start programs, youth centers, after-school activity groups, scout troops and religious venues. We planned and executed press conferences on each airport tarmac with the guest of honor, Donald Duck and local dignitaries.

As a result of this campaign, a total of over 4,000 children attended the three events attracting massive national and international media interest.

Over 5.5 million print and electronic media impressions of Donald Duck's 50th birthday were generated that day.