PJ's Oysterbed Restaurant
Retail Identity, Letterhead, Promotional Collateral

PJ's, short for owners Paul and John, is one of the best reviewed seafood restaurants in San Francisco. Originally known as a fish market/restaurant, we created a new and classy image for PJ's with the oysterbed and pearl logo, depicting the fresh New Orleans catch, targeting the fun-loving higher-end San Francisco market. To date, PJ's is voted consistently as the Best Seafood and Oysterbar Restaurant by the Bay Guardian's Readers Choice from 1990-1998 and has been awarded the #1 Best Seafood Restaurant in Northern California by the San Francisco Chronicle,1999-2000. Applications also include letterhead and promotional collateral.

Award of Excellence, American Corporate Identity