Fresh Blend Smoothie and Juice Bar
Store Identity, Brand Collateral, Promotions, Interior and Exterior Design

We were asked to create the Fresh Blend experience from scratch - armed with the market research and analysis, we created the Fresh Blend image by capturing the refreshing and nutritious flavors of smoothies by integrating exciting colors and a unique design swirl. Our execution included the interiors of the Flagship store in Berkeley, signages, menu, store packaging, stationary, and various promotional materials. Since its opening, the company has expanded to over 15 stores in California and Arizona, until it was recently bought by Jamba Juice.

American Graphic Design Award, Sales Promotions, Graphic Design USA Award of Excellence, Letterhead and Package Design, American Corporate Identity 11.